Meet Our Team
HDS has access to a network of highly seasoned, innovative, and reliable consultants who are committed to client focus and high quality delivery.
Holly is an instructional designer, process expert, and change management practitioner who believes great training should be immediately useful — not shelf-worthy. With a Six Sigma Black Belt and 20+ years of guiding organizations through both process transformation and the human side of change, Holly brings analytical rigor and deep people empathy to everything she does. The result is change that actually shifts mindset and behavior.
Holly founded HDS Consulting Inc. in 2004 after years of working for Big 4 and specialty consulting firms.
Holly Deiaco-Smith, Founder and Principal Consultant
"The quality of our lives is the sum of decision quality plus luck." — Annie Duke
Kirsten Morasco, Principal Consultant
"Quality in clinical trials is an absence of errors that matter." — Dr. Janet Woodcock
Kirsten is an exceptional consultant known for her common-sense approach to compliance and her genuine gift for client relationships. Her expertise runs deeper than most, having started her career as a clinical scientist at the NIH before broadening into a 20+ year career of quality and compliance work — giving her a rare, ground-level understanding of what clients actually need to create lasting, positive change.
As a seasoned eLearning Developer and Instructional Designer, Neil specializes in creating engaging, interactive learning experiences for corporate and regulated industries. With extensive experience developing SCORM-compliant training, software simulations, and compliance-focused content, he is committed to delivering effective learning solutions that simplify complex topics and drive measurable results for clients.
Neil Lundin, eLearning Developer & Instructional Designer
“Learning never exhausts the mind.” — Leonardo da Vinci